The slogan which appears on T-shirts, cycling jerseys and stickers sold on the charity's web site is getting attention. Cohen has said it's a chance to get the attention of generation Y, the younger people for whom the phrase is not so obscene but who also need to be better aware of cancer. Nevertheless, there has been something of a battle with a local merchant who is selling the merchandise and displaying it. Some people have demanded that the F word be censored in any displays and the merchant has complied by covering up part of the word. Others have told the merchant to uncover the word so he has found himself in a bit of an impasse.
To point out how things may be changing for the better, the Vancouver Sun reported that Ms. Cohen, who works in industrial relations, was invited last summer to the White House as part of The Next Generation Leaders Conference. Apparently the official invitation not only mentioned the F*** Cancer, but the White House printed it without the benefit of asterisks.
Check out the official web site and Facebook to read why the expression "Fuck Cancer" and just what the mission is.
Wikipedia: Yael Cohen
A former finance professional, Cohen launched the organization Fuck Cancer in 2009 after her mother was diagnosed with breast cancer. Fuck Cancer speaks directly to Gen Y about early detection, prevention and the cancer experience. Cohen has developed a reputation within the health and wellness community as a leader in leveraging digital media for healthy living education.
official web site: Fuck Cancer
Facebook: Fuck Cancer
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