Monday 18 April 2011

The Royal Wedding Goes Viral

You think dancing queen refers to ABBA?

T-Mobile, the 10th largest mobile phone company in the world, has come up with some fairly innovative advertising campaigns. Some have involved Flash Mobs (see my blog Flash Mob), some have involved dance, and some have involved both.

In their latest endeavour, the company has decided to pay homage to (cash in on?) the up-coming Royal Wedding. Ah, would reality only be this humorous. Just how do the royals actually dance? Inquiring minds are dying to know!

I had to chuckle as some of the actors are passable lookalikes. There may even be a double take or two, at least in the beginning, as you say to yourself, "No! This can't be real."

Uploaded by lifesforsharing on Apr 15, 2011
The T-Mobile Royal Wedding
Watch the wedding entrance dance to top all wedding entrance dances. T-Mobile's Royal Wedding Dance celebrates the marriage of William and Kate with the help of a host of royal look alikes and music from East 17! T-Mobile wishes William and Kate a long and happy marriage.

This is an amusing take-off of another wedding video which went viral back in 2009. Jill and Kevin's wedding surprised the world when the entire wedding party danced down the aisle in the church. Had anybody done this before? Certainly nobody had ever posted such a thing on YouTube and I see as of this writing, that video has now been viewed over 64 million times.

Uploaded by TheKheinz on Jul 19, 2009
JK Wedding Entrance Dance
Our wedding entrance dance to Forever...yeah, forever.


Wikipedia: T-Mobile
T-Mobile is a German wireless services provider, owned by Deutsche Telekom. It operates several GSM networks in Europe and the United States. T-Mobile also has financial stakes in mobile operators in Central and Eastern Europe. Globally, T-Mobile has some 150 million subscribers, making it the world's tenth largest mobile phone service provider by subscribers and the third largest multinational after the United Kingdom's Vodafone and Spain's Telefónica. T-Mobile UK has recently become part of a joint venture with France Telecom's mobile network provider, Orange U.K.; together they make the UK's largest mobile operator, called Everything Everywhere.

Wikipedia: JK Wedding Entrance Dance
On July 19, 2009 a viral video called JK Wedding Entrance Dance was uploaded to YouTube that received significant media attention, using "Forever" by Chris Brown as the song for the wedding march. The wedding was between Jill Peterson and Kevin Heinz.

In its first 48 hours, the video was viewed more than 3.5 million times. As of April 2011, the original upload of the video has been viewed over 64 million times and was the 3rd most popular video on YouTube in 2009. Time magazine ranked the video at number fifteen on its list of the fifty greatest YouTube videos.

[Check out the entire Wikipedia article. There are a number of surprising things which resulted from the video.]

Google Video Search: T-Mobile Flash Mob
[There are a number of quite surprising videos. If you are unfamiliar with the concept of "flash mob", check out my posting below.]

my blog: Flash Mob


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1 comment:

Unknown said...

beats ours ... we had our dogs be the ring bearers :)